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Pat Hansen, APR, named 2013 Outstanding Member of the Year

Pat Hansen, APR, owner of Hansen Communications, was recently named the 2013 Outstanding Member of the Year by the Suburban Chicago Chapter of the Public Relations Society of America (PRSA). “Thank you for this recognition,” she said. “Working with the Suburban Chicago PRSA chapter and its board of directors is a rewarding experience. Through ourContinue Reading

What is a product life cycle?

Each product has a life cycle, the time between its introduction and obsolescence. Each product life cycle consists of four stages, based on the revenue it generates. A typical graph of product revenue and profits plotted as a function of the life-cycle stages is shown below. Movement from stage to stage is associated with changesContinue Reading